There’s no surprise that Facebook is in the news again, but this time it’s design related (hurray).

Facebook has recently shown off its new corporate identity, as Facebook put it ”designed to help us better represent the diversity of products we build, establish distinction from the Facebook app and communicate our purpose in the world.”.

The recognisable Facebook app and website blue identity will remain the same. The new corporate identity will be used to remind consumers that products such as Instagram and WhatsApp sit under the Facebook brand.

The new brand identity uses a custom rounded typeface and goes the opposite direction to their other products (Facebook, Instagram, and WhatsApp) with the use of capital letters. The brand also uses different colours depending on the product it’s representing (for example it would be green on the WhatsApp app).

Simple, effective, but not really pushing any boundaries and isn’t going to win any design awards soon, but overall it gets a like from us. For more information visit the Facebook Newsroom.

If you’re looking at rebranding your company’s brand, then we would love to chat, get in contact with us.

Images from Facebook.

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When thinking about your logo, it should visually look good, be unique, be flexible enough to scale to a range of sizes and work in a variety of different formats, from mobile phone apps to advertising boards, and now Google search pages!

But logo design isn’t just about creating a pretty visual, it’s also about developing a brand and communicating your company position.

Also remember your logo is only a small part of your brand. Your brand is your company image, from your company strategy to the way you speak and interact with your customers, all these play a big part of your brand.

If you require our help with branding or a rebrand please get in touch.

The post Another reason to get your company logo right appeared first on Sanda Design.

Sanda Design were recently asked to create an identity for newly established luxury chauffeur company The Wright Way. As well as a new identity they were keen to have luxury style business cards to go alongside their company image. We came up with the idea to have their business cards printed on a thick 400gsm silk stock, with their new company symbol created using a silver foil on the back, to cap off the cards they would have a matt laminated finish and rounded corners.

The Wright Way were extremely pleased with their newly printed business cards and can’t wait to start handing out to potential new clients.

The post A good impression is key appeared first on Sanda Design.