There’s no surprise that Facebook is in the news again, but this time it’s design related (hurray).

Facebook has recently shown off its new corporate identity, as Facebook put it ”designed to help us better represent the diversity of products we build, establish distinction from the Facebook app and communicate our purpose in the world.”.

The recognisable Facebook app and website blue identity will remain the same. The new corporate identity will be used to remind consumers that products such as Instagram and WhatsApp sit under the Facebook brand.

The new brand identity uses a custom rounded typeface and goes the opposite direction to their other products (Facebook, Instagram, and WhatsApp) with the use of capital letters. The brand also uses different colours depending on the product it’s representing (for example it would be green on the WhatsApp app).

Simple, effective, but not really pushing any boundaries and isn’t going to win any design awards soon, but overall it gets a like from us. For more information visit the Facebook Newsroom.

If you’re looking at rebranding your company’s brand, then we would love to chat, get in contact with us.

Images from Facebook.