Independent travel agent ‘Polka Dot Travel’ required a new brand developing. The new brand needed to be both visually appealing and give a competitive advantage over other independent travel agents within the area.

Sanda Design came up with a strong identity, which played on the travel theme and had a bold colour scheme. We believe the branding will give Polka Dot Travel the head start that is required to become the most recognised independent travel agent in the area.

We feel consistency is vital in creating a strong brand. With that in mind, we paid a lot of attention making sure the new brand was consistent across all materials (including custom-made instore wallpaper).

Since the launch of the brand, Polka Dot Travel continues to grow, with eleven stores now trading.

Global optical manufacturer Hoya approached us to come up with a marketing campaign to promote their latest range of lenses, the campaign would be distributed across Europe.

We began the project by investing time into identifying the campaign’s targeted audience and came up with a number of detailed objectives.

Once the campaign objectives were set out, we presented a range of design concepts to their team.

The final concept was put across an extensive range of printed and online marketing collateral.

The marketing campaign was a huge success across Europe.