Global optical manufacturer Hoya approached us to come up with a marketing campaign to promote their latest range of lenses, the campaign would be distributed across Europe.
We began the project by investing time into identifying the campaign’s targeted audience and came up with a number of detailed objectives.
Once the campaign objectives were set out, we presented a range of design concepts to their team.
The final concept was put across an extensive range of printed and online marketing collateral.
The marketing campaign was a huge success across Europe.